The content of the newspapers Essay Example for Free

The content of the newspapers Essay The content of the newspapers is not fact about the world, but in a very general sense ideas. Fowler (Roger Folwer Language in the News Routledge 1991 Pg.1) In todays society it would be naà ¯ve to assume that the news we receive is unbiased. It is safe to say the facts are reported if someone is murdered, the story maybe covered in the news, but the placement of the piece, emotive language used, duration or any other factors involved would immediately inform the audience to the merit of the story. In effect dictating to the viewer the version of reality they., the media/government want us, the audience to see. The factors that govern what is reported are news valves and as it is recognised that this code of conduct exists we can, I personally feel, say that the media can, and does, reflect the political agenda or climate. The question of the news being created has been a topic of discussion since the dawn of media studies. There are several different political theories or traditions of thought. The three I have chosen to concentrate on are the liberal, Marxist and pluralist theories. All to some extent see society as maintainable, they agree that the structure of society can be altered not by personal level events but by major structures, such as legalisation and reform. To understand each theory better we must first look at how each theory or idea is applied to our society and in this case the construction of the news, starting first with liberalism. This body of thought was established by the end of the eighteenth-century. Its economic theories favour the development of capitalism, seeing society as a group of rational individuals in pursuit of their self-interest. Direction from the state is not needed, its job is merely to provide external defence and internal order. James Curran wrote: A view of society as a system of class exploitation gave way to a new definition of reality in which different sections of the community were portrayed as being independent, with shared interest in common. The portrayal of labour as the source of wealth was replaced by the portrayal; of profit as the mainspring of the economy. ( Ed. James Curran Mass Communication as a social force, in the media: Context of Study Open University 1997 Pg.51) They believe that talent is rewarded in a society where people are free and equal, the state is merely there to regulate the individuals personal freedom. The mass media is seen as accurate and reliable, run by groups of talented entrepreneurs, it should not be state run, but if necessary, sensibly regulated. Pluralism takes a more simplistic approach it depicts the message of the media as a circuit from society as source to society as audience it doesnt believe news is created it accepts news values exist but hold them as a reflection of current public attitudes. The news is not constructed the media, having no power, being used only to confirm and uphold the preconceived beliefs of society. Sir Nick Lloyd, the then editor of The Daily Express, was interviewed in 1991 by Nina Arnott for a communication studies project entitled Political Bias in the Press, he was reported as saying: You can only get over to your own readers. The Express has four and a half million. Thats only a small percentage of the electorate and if people buy newspapers that reinforce their political view then you wont change much. (Stuart Price Media studies Longman 1996 Pg.374) This mode of thought sees the audience as educated and selective and understands, unlike some effect studies, for example the hypodermic syringe or magic bullet that the audience is not passive and the message not direct, that ideas cannot be simply injected into the consciousness of an audience. The Marxist theory is more complex and can be broken into many subsections. Marxism, unlike liberalism, doesnt support the idea that competition leads society onwards. Marx argued that workers co-operation would lead to a better future. He was concerned with the class system. Those who owned factories or shops, the bourgeoisie were comfortably supported by the labour of others. He wanted a society not controlled by the division between capital and labour. Marxism states that we live in a capitalist society divided into classes broadly speaking, working, middle and ruling classes. The power in society is found in the state, the mass media only exist to uphold the capitalist state in power. The Marxist manipulative model, as its name suggests, believes the news is constructed and in some cases invented to influence public opinion and change society for political gain. The hegemonic model was developed by Antonio Gramsci he believed that the media whether knowingly or not is used to promote beliefs and ideologies of the dominant class in society. The masses, working class, need to believe that the views they are being given support their existing beliefs. The media does create the news and reality is being constructed not to bring about change but to maintain the balance of the governing body. The ruling ideas become the ideas of the whole society to allow capitalism to survive. Chomsky extended the hegemonic model instead of the media reflecting the dominant views of the elite, he thought the media was the elite. A countering view that could destroy the hegemonic model is that technology will and is shaping societys views and beliefs. New technologies are allowing more people not just the elite to promote their ideas via the Internet or cheaper more accessible equipment. If this were the case the elite would no longer own the means of control and capitalism could fold if the masses were no longer spoon fed by the dominant class. The theories of the Frankfurt school are another take on Marxism. They see the news as created and reality as constructed but instead of seeing society as a sponge and the masses merely absorbing the message, it believes there are differing levels of attention. Resistance to the message is found against marginal groups believing the sub-groups such as the young, ethnic minorities or women are less susceptible to the message. Regardless of whether the media constructs the news the effect on the audience will differ. Over the years many theories have been developed and documented to help understand the effect of the message on the audience, these are known as the effects studies. There are two I have chosen to look at in brief, they are the two step flow theory by Katz and Lazarfeld, inoculation theory and the psychodynamic effects study as well as earlier mentioning the hyperdermic syringe or magic bullet theory. The two step flow theory by Lazarfeld Berelson and Gaudet studied the 19 40 US presidential election. It was based on the stimulus-response theory leaning on uses and gratifications. It proved inadequate so Katz and Lazarfeld published a new edition of the model. It highlighted the concept of opinion leaders who pass the message from the media, to the less active members of society. This theory sees the opinion leader as a go between from the elite/media to the opinion leader to the masses. The inoculation theory believes that continued exposure to a specific message can lea to desensitisation. When we are continually bombarded with pictures of starving children in the third world, they do stop existing in an emotive sense and we do, to a degree, become desensitised to the original message. The phychodynamic effect is an extension or modification of the original cause and effect thesis. It recognises the importance of the interpretation by the individual. The effect of the message depends on the internal psychological structure of the individual. The effect studies help us to understand if, and how, manipulated society can be. Even if the news is trying to convey a particular message to maintain balance, effects change or merely agree with existing beliefs, we have to understand that everyone will process the information differently. With this taken into account there is a code of conduct that allows journalists to pick stories on set valves, that will give the clearest message, so no matter how it is processed the end outcome of a piece is constant. The operation of the selection of news is known as news valves. These are ideas or assumptions that form the ideological background to the work of those involved in gathering the news. A number of writers have categorised the valves, none more concisely than Brain Dutton, who concludes that there are twelve main valves. These range from continuity, frequency and unexpectedness to unambiguity and reference to elite nations. They help to define whether a story is newsworthy; it would be if it had one or more of these elements. A story may have some or most of the news valves yet still not be newsworthy. Philip Jones- Griffiths a journalist during the Vietnamese conflict was interviewed by the photographic magazine 10/8 for a piece entitled Vietnam after the apocalypse No. 5/6 Spring 1981. He remarked: If I had gone back to Saigon and into one of the agencies and had said, Ive got a story about Americans killing Vietnamese civilians, they would have said, So whats new? it was horrible, but certainly not exceptional, and it just wasnt news. (Stuart P rice Media Studies Longman 1996 Pg.207) This statement clarifies and answers the question, in my opinion; yes the news is constructed. It is hard to pick just one political stance as I agree to some extent with all of them. The manipulation model and Marxist theory is closest to my view but it does not take into account the viewers understanding of the media. I feel, as I am aware there is a selection process to what is shown and an unbiased view cannot exist, as a viewer I am less susceptible to the message than others may be. I think we should question what we are told and consider carefully who will benefit. The more man evolves the quicker we are to manipulate the views of others for political, monetary or consumer gain. It has become such an art that we tend not to see it is happening. We should be vigilant and make sure that the control does not lie prominently in the hands of a few elite. The immense power of the media especially the news should be carefully welded. As long as we understand the greater implications and see there may be a hidden agenda or something more manipulative afoot. The London Correspondent for CNN, Richard Blystone once said: If you go to TV for your only news, then youre lazy. If you go to TV for the truth, then youre a loony. (Stuart Price Media Studies Longman 1996 Pg.78) BIBLOGRAPHY Ed. James Curran Mass Communication as a social force in history: in the Media Context of Study (Open University 1997) Stuart Price Media Studies (Longman, 1996) J. Hartley Understanding News (Methuen, 1982) Roger Folwer Language in the News *Routledge 1991) S. Hall The Manufacturing of News (Owen and Young, 1981)

Natalia Ginzburgs The Son of Man Essay -- War World Philosophical pap

Natalia Ginzburg's The Son of Man In â€Å"The Son of Man,† Natalia Ginzburg asserts that while the war did irreparable psychological damage to its survivors, it also gave the young generation enough strength to confront the stark reality of the precarious nature of human existence. Passionately but concisely, through the use of repetitive imagery, fatalistic tone and lack of classic organization, Ginzburg shows how the war changed the world around Man and how Man changed his perception of the world. People cannot choose the time to live and die. Ginzburg had to live through the horrors of war: destroyed houses, air raids, arrests, and death. She shows how the war not only deprives people of their belongings, but also distorts the primary meaning of things and concepts. The world â€Å"police† no longer bears the meaning of protection and help but rather that of fear and suspicion. All pretty things that decorate a house, as well as the house itself, come to be viewed simply as raw material that will eventually turn to dust. Children of the war had seen too much terror and suffering in real life; therefore, Ginzburg asserts that this makes it impossible to raise children telling them fairy tales as the previous generations did. The only advantage the Ginzburg’s generation got from the war is the ability to see and speak the truth. As the generation of men they have no illusion they will find some peace or certainty in life, but they have found â€Å"strength† and â€Å"toughness† to â€Å"face whatever reality may confront† them and they are â€Å"glad of their destiny†. Ginzburg speaks on behalf of her generation appealing to everyone who is willing to listen. Her voice is full of passion and conviction. Appealing to a reader, she neither tells a ... ...part is reserved for Ginzburg’s generation: she calls it the â€Å"generation of men† as opposed to the previous generation of â€Å"foxes and wolves.† She uses this image comparison to show that the gap between two generations is insurmountable (lifestyle of men is very different from that of animals) and even though the war deprives her generation of any certainty, safety and rest it forces it â€Å"to seek out new strength.† Thus, her generation gets a higher status, the status of men, and a new world, the world of the unadorned truth. Ginzburg insists that time cannot heal the wounds of war and that her generation, tied to war by its suffering and by its destiny, uncompromisingly carries the truth. She effectively uses all her rhetorical tools: repetitive imagery, fatalistic tone, and purposeful lack of organization, to show how war makes people lose their world forever. Natalia Ginzburg's The Son of Man Essay -- War World Philosophical pap Natalia Ginzburg's The Son of Man In â€Å"The Son of Man,† Natalia Ginzburg asserts that while the war did irreparable psychological damage to its survivors, it also gave the young generation enough strength to confront the stark reality of the precarious nature of human existence. Passionately but concisely, through the use of repetitive imagery, fatalistic tone and lack of classic organization, Ginzburg shows how the war changed the world around Man and how Man changed his perception of the world. People cannot choose the time to live and die. Ginzburg had to live through the horrors of war: destroyed houses, air raids, arrests, and death. She shows how the war not only deprives people of their belongings, but also distorts the primary meaning of things and concepts. The world â€Å"police† no longer bears the meaning of protection and help but rather that of fear and suspicion. All pretty things that decorate a house, as well as the house itself, come to be viewed simply as raw material that will eventually turn to dust. Children of the war had seen too much terror and suffering in real life; therefore, Ginzburg asserts that this makes it impossible to raise children telling them fairy tales as the previous generations did. The only advantage the Ginzburg’s generation got from the war is the ability to see and speak the truth. As the generation of men they have no illusion they will find some peace or certainty in life, but they have found â€Å"strength† and â€Å"toughness† to â€Å"face whatever reality may confront† them and they are â€Å"glad of their destiny†. Ginzburg speaks on behalf of her generation appealing to everyone who is willing to listen. Her voice is full of passion and conviction. Appealing to a reader, she neither tells a ... ...part is reserved for Ginzburg’s generation: she calls it the â€Å"generation of men† as opposed to the previous generation of â€Å"foxes and wolves.† She uses this image comparison to show that the gap between two generations is insurmountable (lifestyle of men is very different from that of animals) and even though the war deprives her generation of any certainty, safety and rest it forces it â€Å"to seek out new strength.† Thus, her generation gets a higher status, the status of men, and a new world, the world of the unadorned truth. Ginzburg insists that time cannot heal the wounds of war and that her generation, tied to war by its suffering and by its destiny, uncompromisingly carries the truth. She effectively uses all her rhetorical tools: repetitive imagery, fatalistic tone, and purposeful lack of organization, to show how war makes people lose their world forever.

Xcom/285 Business Writing Portfolio

Business Writing Portfolio Mea Greenidge September 26, 2010 XCOM/285 Essentials of Managerial Communication Axia College The writing skills and techniques learned in my Essentials of Managerial Communication class can and will benefit me in my future classes as well as in my career in many ways. A few of the skills learned are including, but not limited to the appropriate ways of communicating depending on the audience, e-mail and business letter writing etiquette and also the importance of unbiased speaking in the workplace.It is important to have been taught these skills as I now know that there are many changes that need to be made to my future business plan and even in my current work day. I can use the skills that I was taught to give efficient business lectures and presentations. The class also taught me the importance of appropriate introductions and closing. Within this lesson I learned that every presentation should be altered based on the type of audience to whom it will be presented to as a presenter can easily lose his or her audience if the presentation is not created specifically for that audience.Another lesson in the Essentials of Managerial Communication class discussed the proper ways to begin business writing. It is important to have business writing mapped out and clearly thought out before one even begins writing. A writing map or outline can be used as a guide for a writer so that he or she may effectively include all the necessary information needed within the writing.In my future endeavors as a wife, mother, daughter, student, employee and future business woman, I will take the skills learned from this communications class and apply them in any way possible as these skills are skills that will only push me further down the road to success within my business. [pic] NOTICE OF CHANGE IN BUSINESS HOURS Effective SEPTEMBER 1, 2010 In an effort to preserve fuel and energy and due to the slowing economy, Effective September 1, 2010, Dress for A ll will be changing its store hours to Monday-Saturday opening at 10am and closing at 9pm. MemorandumTo:ALL COMPANY EMPLOYEES CC:ALL MANAGERS From:PUBLIC RELATIONS MANAGER Date:9/26/2010 Re:NOTICE OF CHANGE OF BUSINESS HOURS Effective September 1, 2010, Dress for All will be changing its store hours to Monday-Saturday opening at 10am and closing at 9pm. As a result of this change all employee work hours will be changing as well. In the coming weeks full time employees’ work schedule will be converted to a four day work week/ ten hour work day. For all part time employees, schedules will be converted to a 1, 2, or 3 day work week depending on the average number of hours worked.There will NOT be a change in compensation at this time. Thank you all for your continued hark work and cooperation regarding this matter. If you have any questions or concerns, feel free to contact your immediate supervisor. Regards, Mea Greenidge Public Relations Manager Confidential E-MAIL To: STORE M ANAGERS CC:OWNERS From:PUBLIC RELATIONS MANAGER Date:9/26/2010 Re:NOTICE OF CHANGE IN BUSINESS HOURS Managers, As you all may be aware the cost of gas has been rising immensely and in an effort to lower operations cost, Dress For All will be changing its store hours.The new store hours will be Monday-Saturday opening at 10am and closing at 9pm. As a result of the change in the business hours, there will also be a change in employee work hours. In the coming weeks full time employees work schedule will be converted to a four day work week/ ten hour work day. For all part time employees, schedule will be converted to a 1,2, or 3 day work week depending on the average number of hours worked. The change may be difficult to adjust to for some of the employees, so it will be your jobs as managers to assist and work with them as much as possible during the transition.The employees will be notified of the change within the next week and will be directed to their immediate supervisors with a ny questions or concerns that they may have. If you have any questions or concerns, please contact me at any time. Regards, Mea Greenidge Public Relations Manager Many companies have implemented the benefit of tuition reimbursement. Tuition reimbursement benefits both the employer and the employee. Our company has approved a budget plan for the expansion of tuition reimbursement for those employees seeking a bachelor’s degree in business and communication.In most cases, companies begin determining whether or not to implement tuition assistance and/or tuition reimbursement during the developmental stages of the company’s benefit package. Other companies wait for the success of the company to begin rolling, and then decide to provide additional benefits for its employees. Offering tuition assistance to employees seeking a bachelor’s degree in business and communication, will qualify employees for new internal professional opportunities. Having employees with bache lor’s degree in business and communications will also benefit the company both financially and socially.Business Communications degree programs teach students important skills they'll need to work in the communications-dependent world of business. Students come out of Business Communications programs ready to write, speak in public, schmooze with clients and do everything else it takes to work as communications managers, public relations specialists, technical writers and more. â€Å"People who complete a business communication program are qualified for a wide range of careers and work in a multitude of industries; a wide variety of industries require the skills and expertise gained in business communication degree program.People working in this field are responsible for constructing, disseminating and evaluating different types of communications, including press releases, e-mails, television commercials, print ads, business reports, conferences and websites. † (Babcoc k, 2009) Companies with internal business and communication degree recipients are able to complete tasks internally and for a fraction of the normal cost, which another company would have to seek an external company to perform the job. This will prove its self tremendously in the marketing department.Many companies are at times forced to seek additional resources when trying to market their company and/or products. Implementing the addition of tuition reimbursement to our employee benefits, will lessor the number of times we have to call outside sources, and provide us with more internal resources for marketing and public relations. According to the University of Phoenix, â€Å"The Bachelor of Science in Business with a concentration in Communications promotes the knowledge and skills needed for effective communication within the business environment. Giving employees the option to higher their education to completing their bachelor’s degree in business and communication not only builds additional rapport between the employee and employer, but it also gives the employer the opportunity to create new positions based on the capabilities of the current employees. In addition to the perks, rewards and benefits received from the current position, having a bachelor’s degree in business and communication will boost ones earnings potential tremendously, which will ultimately boost the earning potential of the company in which they are employed. The monetary value of a college degree is hard to dispute. According to the U. S. Census Bureau, adults aged 18 and older holding a bachelor's degree earned an average of $51,544 in 2004, compared with an average of $28,645 earned by those with a high school diploma–or about 73% more. Multiplied over the course of a lifetime, that could translate into a difference in income of hundreds of thousands of dollars. † (Value of a College Degree) Take public relations specialist for example, â€Å"Median a nnual earnings for public relations specialists were $43,830 in 2004.Communications professionals involved in advertising and related services had salaries of $50,450 in the same year. † Therefore, the earning potential of individuals seeking a bachelor’s degree in business and communications will increase immensely following the completion of the program. Not only will the employees who take advantage of the newly implemented benefit of tuition reimbursement see an increase in their earning potential, they will also see an increase of different positions within a business that they now qualify for.The of the different careers people with a bachelor’s degree in business and communications include but are not limited to, a Public Relations Specialists, Technical Writers, and Communications Managers. â€Å"Graduates of Business Communications bachelor's degree programs generally have better employment opportunities than students who graduate from associate program s. † (Education-Portal) Competition within the field of business communications is particularly high at the entry-level, and the number of qualified applicants usually exceeds the number of job openings available.Employments for a business communication degree regiments is expected to grow faster than average to 2014, as the demand for professional and it's skilled candidates grows with the competitive business industry. As previously stated, having internal employees with the capabilities of the above mentioned job titles will benefit the company in multiple ways including being able to complete different task without being required to hire an outside company or individual. In most cases, businesses are able to tilize individuals with a degree in Business and Communications, to Draft press releases, contact people in the media, prepare speeches, conduct presentations, make film presentations, slideshows, and compile media kits. Putting together reports, articles, and news sto ries are also among the many things that can be done. When our company expands or employee benefits, adding tuition reimbursement for those seeking a Bachelor’s Degree in Business and Communications will ultimately only provide positive benefits for our company and its employees.With the skills and training learned in the Business and Communications program, our employees will be able to boost our marketing and public relations department as well as our technical support and information systems department. In addition, with the conflict management and strong writing skills learned employees will also be able to assist in the employee relations department if needed. Adding tuition reimbursement for those seeking a Bachelor’s degree in business and communications will ultimately be another step forward in our company’s journey to success. References Babcock, Pamela. 2009. Always More to Learn. † HRMagazine 54, no. 9: 51. MasterFILE Premier, EBSCOhost (access ed September 14, 2010). Education-Portal. com  © copyright 2003-2010 Education-Portal. com. All other trademarks and Copyrights are the property of their respective owners. All rights reserved. â€Å"Tuition Reimbursement and More. † Connection: The Journal of the New England Board of Higher Education 19, no. 1 (Summer2004 2004): 21. Professional Development Collection, EBSCOhost (accessed September 14, 2010). â€Å"Value of a College Degree. † Facts On File: Issues & Controversies, EBSCOhost (accessed September 26, 2010).

The Importance of Uk Visitor Attractions to Tourism. Essay...

Task 1 –Report 4 I am writing a report explaining the importance of UK visitor attractions to tourism. In my report I will be including statistics and data to support my explanation. Attracting Visitors from overseas For overseas visitors, United Kingdom is a popular destination. This is because the UK has cultural and heritage attractions that appeals to the overseas visitors. Overseas visitor attractions have to be aware of the overseas markets that are 67%, as they have to make sure that their marketing activities are attracting the overseas visitors. Top 10 visits 2008 (million) | % of all visits | Top 10 spend 2008 ( £ million) | % of all spend | France 3.6 | 11.4 | USA 2223 | 13.6 | Irish Republic 3.1 |†¦show more content†¦We are working very hard with tourism businesses across England to maintain this momentum, and to ensure that the industry can benefit from the opportunities presented by the Queen’s Diamond Jubilee, the Torch Relay and the London 2012 Olympic and Paralympic Games. This is an unprecedented year – it is our job to inspire Brits that now is the time to take a holiday at home.† Supporting regeneration of areas- The Blackpool tower was reopened after it had the 10 month restoration programme. This restoration projected, was trying to encourage the families to stay longer at the resort. This meant that they had to reinvest in  £20 million of the tower and the promenade. The Blackpool tower eye has a floor to ceiling glass; this is good because people can look at the coastline. 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